BUSN 2230 - Principles Of Marketing

3 Credits Hour(s)
3 Lecture Clock Hour(s)
Credit Summary: (3-3-0-0)

Prerequisite(s): Eligibility for ENGL 1010, C or better in BUSN 1100, and C or better or co-enrolled in BUSN 1050
This course takes a managerial approach to marketing function. It emphasizes the exchange process, marketing analysis, price determinants, and present-day marketing trends. The course focuses on how firms adapt products and services to changes in consumer demand.

Louisiana Common Course Number: CMKT 2003
CIP Code: 521401